Imagine a roots-reggae sound accompanied by a soulful, yet pop-like voice with the ability to match an acoustic setting while also being capable of freestyling to a skanking rhythm and you are left with... HIRIE.
Led by HIRIE on vocals, the female-fronted band stormed onto the reggae music scene in 2013 with the release of their first single, "Sensi Boy." HIRIE's debut self-titled album was released on September 3rd, 2013, and reached number 4 on the iTunes Reggae Chart in its first day. Nominated for San Diego's best World Music Award, the band has enjoyed further success as the music video for the popular, "Sensi Boy," has reached over 150,000 views on YouTube. That same single, along with a few other tracks, have received constant airplay on all major Hawaiian Islands, as well as local and college stations around the United States, Guam, New Zealand, Tahiti and more.
The immediate success of the band's first full-length album created a label for HIRIE as reggae's newest female sensation on the rise. As a result, the 7-piece band received an invitation to join two of California's hottest reggae acts on the road for the "Tribal Youth Fall Tour 2013." Upon completion of their first nationwide tour, demands for a strong and dedicated female-fronted band continued as HIRIE was sought out to provide entertainment at some of the most popular venues and festivals around the United States. Most recently, the band took stage in front of an estimated 2,500 fans to kick off day three of the 5th annual California Roots Music and Arts festival.
HIRIE's live set provides those in attendance with a performance that guarantees to please and leaves the fans wanting more. With the exception of an acoustic song or two, HIRIE can be seen on stage feeding off the energy of the band and the crowd, as she spends a majority of her time dancing across any platform while she sings. From a core rhythm section with drums, keys and bass, to a highly energetic horn section, HIRIE has quickly mastered a formula to gain new fans with each opportunity they are given on stage, regardless of the crowd's musical preference. The band's appreciation for her tone and body language, carries over beautifully as their synchronized dancing and contagious melodic lines provide the perfect platform for HIRIE's voice to shine.
Following their tour with Tribal Seeds, HIRIE has secured a strong fan base along the west coast while sharing the stage with headlining acts such as Fortunate Youth, Matisyahu, The Dirty Heads, J Boog, Stick Figure, and more recently, The Green. The band has also been blessed with the opportunities to provide direct support for reggae legends such as Steel Pulse, Sly & Robbie, The Wailing Souls and Pato Banton. Additionally, HIRIE has ventured out of the reggae genre to do shows with mainstream artists like Shwayze and Cisco Adler.
With another nationwide tour confirmed for Fall of 2014, HIRIE will once again take their rising talent across the U.S. for 34 shows in hopes of exposing their one-of-a-kind sound to thousands of potentially new fans. While currently writing their second album, HIRIE has managed to grab the attention of producers in both reggae and mainstream music alike. During the month of June, the band plans to record a demo CD of their most successful singles to date and pitch the compilation to indie and other major labels for a chance to help fund another sensational album that will surely take its carriers to the next level.
In a genre dominated by male voices, the rise of HIRIE in 2013 came as a breath of fresh air just as the reggae scene had begun to emerge from the underground and into the mainstream. With so many accomplishments in such a short time, it's hard to believe the band has only been together for a year. HIRIE's ability to flawlessly mix multiple styles of music into a reggae-pop song rooted with conscious lyrics makes for the perfect starting point to help reggae music deliver its' message to the world.