The birth of Ethio-Soul.
Ester Rada’s cross-cultural sound is a deep reflection of the
Israeli born Ethiopian’s heritage. Growing up in a highly religious
Jewish family in more than modest conditions in Israel, gave Rada
the drive to change her way of life and fulfill her dream of
Critics describe her genre mixing sound as "gracefully combining
Ethio-Jazz, funk, soul and r&b, with mixed undertones of black
Ester is currently finishing work on her debut album, after
releasing her acclaimed first self-written and composed solo EP
called "Life Happens" produced by Israeli producers Kuti (Kutiman/Thru-You)
and Sabbo (Soulico), at the beginning of 2013.
Shortly after releasing her EP the world discovered the potential of
singer, songwriter, performer, and persona Ester Rada. Ester’s
increasing popularity saw her tour the Us, Canada, and Europe, and
most recently the highly respected Glastonbury Festival.
She warmed up for Alicia Keys at her Israel concert, in front of
8500 people, receiving amazing critics from Alicia herself saying,
"She is amazing".
Her video "Life Happens" is aired these days on MTV France, East
Europe, and Israel, as well as on Vh1 Uk.
With strong influences from early 20th century soul power women such
as Nina Simone and Ella Fitzgerald, Aretha Franklin; as well as a
great appreciation for more contemporary black diva’s like Eryka
Badu, Lauryn Hill, and Jill Scott; Rada is bringing a new voice to
soul that is already spreading worldwide.
Music critics are hailing her songwriting, performance, and release,
and more great things are about to come.
Ester Rada's Facebook Page